Why create a publication specifically for DEI professionals working in technology?
Diversity, equity, and inclusion issues aren't unique to the technology sector, but the field does have endemic cultural problems. Technology companies have, on average, more homogenous leadership teams than companies in other sectors and face higher attrition from historically disenfranchised employee classes. In addition, technology products – in the absence of diverse stakeholders – can an do reinforce problematic power structures.
Who is the intended audience?
We write for diversity, equity, and inclusion professionals working in the technology sector. Our audience is sophisticated, connected, and hungry for insights and context for their work experiences. In short, we write for the roughly 1,500 people changing what it means to work in tech.
That's a very small community. How do you make that work?
Business journalism has an altitude problem. Many wonderfully edited and reported publications still prioritize reach over reader value, pushing reporters to not only cover issues with broad appeal, but to dumb down all coverage for the broadest possible audience. We can avoid this because we're not in the advertising business, which means that we will succeed or fail based on our ability to provide value to well-defined readerships. The Filament is only as good as it is helpful to our core audience. And we know that audience. We talk to them constantly.
What should I expect from The Filament?
We are in the process of launching with a free weekly. In short order, we intend to launch a paid daily – our principle product – that will ensure our reader are always ahead of the curve. In addition to delivering news about diversity and inclusion in the technology sector, we deliver contextual analysis that ensure readers can benchmark themselves and their companies against their peers and their competitors.
We pride ourselves on being receptive to reader feedback and tackling stories that excite our individual consumers.
Why are you doing this now?
The glib answer is that we didn’t think of it earlier. The more serious answer is that we believe that journalism can help catalyze change. With calls for change ringing echoing through the technology sector, we believe now is the time to offer a product that moves past the premise that diversity is important and focuses on the means of change.